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Marketing Effectively: How to Measure & Evaluate This Critical Role (Webinar $149*)
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Marketing Effectively: How to Measure & Evaluate This Critical Role (Webinar $149*)
Marketing Effectively: How to Measure & Evaluate This Critical Role (Webinar $149*)


When: Access Live or On-Demand
1:00 - 2:30PM Arizona
Where: Webinar
United States

Phone: (406) 442-2585


For More Info or to Register, click here.

Available as a live or on-demand webinar.  
AHPCO Members enjoy a $200 discount on the pricing.



Marketing Effectively: How to Measure & Evaluate This Critical Role

Does your agency track marketing success effectively?  Does everyone participate in marketing or are specific roles, such as liaisons, marketers, and referral center staff, accountable for marketing ROI?  What is your percentage of market share for your geographic region?  Are you tracking the percentage of referrals accepted against referrals received – and are they tied to specific programs, goals, staff, and a fluid marketing plan?  Can you measure marketing campaign success with accurate data?  Are you maximizing marketing efforts and measuring your success for all channels, both provider and consumer referrals?  How do you measure social media and digital content effectiveness?  Marketing effectively, successfully, and intentionally will be the focus of this webinar, and it will include tools and ideas on how to improve marketing effectiveness, whether through sales calls, community outreach, or social media.


  • Avenues for building brand awareness
  • How to determine who is a marketer and how to use all staff as marketers
  • Effective methods of measuring marketing plan ROI
  • Measuring effectiveness of social media content
  • Key metrics for measuring market share

Take-Away Tool Kit 

  • Creative Connecting: Innovative Ways to Build Referrals for Home Care and Hospice
  • TAG Partners – 12 Steps to Strategically Improve Your Home Health Referrals
  • TAG Partners – Improve Your Hospice Marketing and Referrals
  • Social Media Success Metrics
  • Online marketing effectiveness presentation
  • Marketing Matters: Success Strategies for Hospice!
  • Website links

Who Should Attend

This informative session is designed for executive, administrative, financial, marketing and business development personnel, liaisons, referral center staff, nursing directors, clinical managers, board members, medical directors, and any agency staff involved with growth and strategic planning.




Kathy Ahearn, RN, BSN, PHN, Ahearn Advisement Partners
Kathy Ahearn has a Bachelor’s in both Nursing and Social Work, and owns Ahearn Advisement Partners. With over 30 years working and serving the healthcare community the combination of nursing and social work has served her well. She has worked in a variety of post-acute care settings with an emphasis on home health and hospice, home infusion, homecare, and skilled nursing as a PICC and compliance expert. Kathy has a unique ability to identify agency challenges and opportunities, quickly providing education, support, and mentoring to organizations, guiding them to a new level of operation.

Kathy helped develop pain scales to standardize assessment with the American Pain Society and the Joint Commission, which lead to identifying pain as the 5th vital sign. She was a trailblazer in the retail pharmacy world introducing the Joint Commission to the retail setting for disease state accreditation and reimbursement. In addition to developing manuals and policies, Kathy expanded into medical device as a Managed Care Director developing one of the first real-time cloud-based disease specific software programs to assist patients, clinicians, and managed care organizations improve outcomes and collect data.

Kathy began healthcare work due to a disabled parent and later a child living with chronic disease state. She has experienced healthcare professionally and personally, dedicating her life to it and to working as a change agent for the betterment of all served.


   AHPCO Members
 Live Version or Archived** Version  $149
 Both Live and Recorded  $179

Non-Members add $200 to the above pricing.  Not a Member? Join Today!

**The archived version is a recording of the live webinar, including audio, visuals, and handouts. Includes the presenter’s email address for questions. The Archived Version is available 1 week after the Live Webinar and expires 6 months after the live program date.



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