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The Days of “Muffin Marketing” Are Over (Webinar $149*)
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The Days of “Muffin Marketing” Are Over (Webinar $149*)
The Days of “Muffin Marketing” Are Over (Webinar $149*)


When: Access Live or On-Demand
12:00 - 1:30 PM Arizona
Where: Webinar
United States

Phone: (406) 442-2585


For More Info or to Register, click here.

Available as a live or on-demand webinar.  
AHPCO Members enjoy a $200 discount on the pricing.


Most organizations want to serve more people, grow, and be financially strong, but many don’t understand the art and science of developing a value-based sales and referral-development model. This webinar will showcase why “muffin marketing” and “cookie drops” are a thing of the past and focus on marketing efforts that build trust. “The happy feet on the street” strategy will help you take action to develop a professional sales approach that delivers results. Join us to learn what the essential elements for success in referral development are and the strategies and actions to serve nine key referral segments. Healthcare agencies will benefit from this presentation whether they have a strong or weak sales/referral development strategy in place. So fasten your seat belt and hold on, this webinar will challenge traditional thinking and open new doors for accelerating the growth of your business. 



  • Distinguish the difference between “muffin marketing” and a professional referral development model
  • Implement a seven-step sales process starting with the art of the cold call and ending with learning how to weed your garden
  • Explain value-based sales and how to apply them practically
  • Distinguish the differences between nine key referral segments
  • Assimilate how important the referral inquiry to admission process is to your organization
  • Create a culture of growth

Take-Away Tool Kit 

  • Specific phraseology worksheet to use during a sales call
  • YouTube video of a new cold calling approach
  • Examples of a value-proposition work matrix
  • Case study examples
  • Useful links to identify accounts in a specific referral segment

Who Should Attend

This informative session is designed for the following healthcare professionals: agency owners, administrators, executive directors, community outreach staff, clinical liaisons, referral intake staff, executives in sales, marketing, and business development, and anyone responsible for organization growth.



Kurt Kazanowski, Consultant, Speaker, Author & Coach, KazNow, Inc.
Kurt Kazanowski is a Consultant, Speaker, Author and Coach for Hospice and Home Care Organizations. He is a native of Detroit Michigan and has over three decades of experience in the field of Health Care. He received his Bachelors Degree from Mercy College of Detroit and practiced as a public health nurse for many years. Today, Kurt is the owner of two successful personal care home health companies, one in Michigan where he lives and the other in Moscow Russia. As a health care executive and successful entrepreneur, he has helped numerous health care organizations develop the necessary strategies to improve service delivery, grow market share and enhance profitability. Kurt has worked with hospital executives, hospice providers and home care companies in the areas of business development, strategic thinking, sales and marketing as well as executive leadership. In his 30 years as an executive leader Kurt has acquired a specific set of skills and competencies in creating and executing mission and business objectives, strategy development, marketing, sales, referral, growth and business development tactics, merger and acquisitions, physician relations, forming strategic partnerships between hospices and hospitals and is an authority in functioning as a connector, facilitator and networker.


   AHPCO Members
 Live Version or Archived** Version  $149
 Both Live and Recorded  $179

Non-Members add $200 to the above pricing.  Not a Member? Join Today!

**The archived version is a recording of the live webinar, including audio, visuals, and handouts. Includes the presenter’s email address for questions. The Archived Version is available 1 week after the Live Webinar and expires 6 months after the live program date.



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